Putting AI to work across your whole business.
Intelligence: powered by the frontier OpenAI and Anthropic models you choose.
Governance and connection: powered by Widrow.
Scout researched this page
Carol wrote it
Joe is answering below
Widrow gives every person their own AI assistant, deploys specialist Digital Employees, and connects them all to your company’s knowledge and the systems you already use, all governed by you.
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Widrow in 90 seconds
Want to see what Widrow would do in your business? Ask Joe to set up your one-on-one evaluation.
Why this isn’t the thing you already pay for
You already have AI.
This is not that.
A personal subscription makes one person faster. Widrow runs the business’s work — and gives the business control of it. Same underlying models. Different category of thing.
| A personal AI subscription | Widrow | |
|---|---|---|
| What it knows about you | Whatever you paste in, every time you start again | Your documents, website, products and market — already there, every time |
| Who it is for | The person holding the login | Everyone in the business, each with their own private assistant |
| What it costs as you grow | Per seat, per person, every month | One price for the business — 1 person or 1,000, the price does not move |
| Who owns the memory | The person. It leaves when they leave | The business. It stays when they leave |
| What it actually does | Answers. You do the rest | Answers, then does it — in your email, CRM, calendar, documents and website |
| Who decides what it may do | You do, informally, in the moment | Roles, permissions, budgets, approvals and audit — set by the business |
| Whose AI account pays | Theirs, at their retail price | Yours, billed direct by the vendor, at cost — no reseller margin |
| When it gets better | When the vendor ships a new model | Every month, from your own results |
Every line in the Widrow column is a setting, a page or a price you can check — set out in full further down this page.
Why it isn’t just ChatGPT with extra steps
One brain. Four kinds of memory.
Generic AI knows everything and nothing about you. Widrow’s brain is grounded in your business across four distinct lobes — so every answer, email and campaign is built on what your company actually knows.
Lobe 01
Company Knowledge
What your business has written down — documents, contracts, product data. Vaulted, searchable, and never used to train anyone else’s model.
Lobe 02
User Memory
What you’ve discussed before. Your personal assistant remembers past conversations and the projects you’re working on, so you never start from scratch.
Lobe 03
Corpus Knowledge
Everything about the platform itself. Stuck? Ask Tess. It already knows how the whole system works — so your team stays self-sufficient.
Lobe 04
Market Memory
What your business learns about its market — every buyer, buying signal and outcome, remembered and compounding. Meet the team that runs on it ↓
Deep dive: The Digital Brain — one brain, four kinds of memory →
This page is the demo
Don’t take our word for it. Ask Joe.
Ask Joe what Widrow can do for your business — his job is to answer anything you want to know. Joe is Widrow’s own Sales Consultant, top of his game, doing for us exactly what he could be doing for your business.
Answering now
Joe Sales Consultant · online
Your website
Trained on your business
Joe lives on your website as the chat, and knows every detail of everything you sell — his answers come from your own knowledge, not the internet’s.
Your visitors
Turns visitors into leads
Answers what they ask, judges real interest, and takes their details in the conversation — then a real person follows up.
Your hours
Sells 24/7
Never off the clock — evenings, weekends, public holidays. Never sick, never on leave, and he doesn’t want a holiday.
Your persona
Any name, any character
Your Joe won’t be called Joe unless you want him to be. Your Partner sets the name, the persona and the tone — the same traits you’d hire for in a person.
Your goal
Books, sells, supports
Set his purpose: take bookings, make sales, generate enquiries or handle customer support. On our own a3rev.com he’s called Bruce, and he runs product search, carts and customer support.
Your safety net
Escalates to a human
When a conversation needs a person, Joe says so and hands over — details taken, a real person follows up. Whatever he can’t answer becomes the next thing you document.
A personal assistant for all your team.
Meet Suzie. Every person in your business, massively more productive.
Suzie isn’t just one Digital PA, she is a personal and private AI assistant for each person in the business – owner, executive or staff (if you give them access to her). She works from your company’s brain, but only remembers each person’s own work, and does the work itself: email, document creation, runs Projects, spreadsheets, decks, CRM and calendar, on any schedule you set. Intelligence from the AI model, Governed by the business preferences and grounded in your business/company knowledge. Yours alone.
Suzie Personal Assistant
Your inbox
Runs your email
A daily triage of your inbox: drafts ready, needs attention, and the noise rolled up. Replies and new emails drafted in your voice and waiting in your Drafts folder — never sent without you.
Your CRM and calendar
Keeps the pipeline and the diary
Adds and updates contacts, leads and deals in your CRM from a conversation. Books appointments and schedules meetings, online or face to face, on your real calendar.
Your documents
Builds the real thing
Full slide decks. Spreadsheets with live formulas, scenarios and charts. Reports, briefs and on-brand images. Every one grounded in your company knowledge and kept in your own document library.
Your schedule
Works while you don’t
Give her standing tasks and she runs them on her own clock — a morning brief, a weekly report, a market check — and delivers the result to your inbox or your team chat.
Your projects
Keeps every project moving
Each project carries its own runsheet, notes and instructions. Suzie works inside them, remembers exactly where you left off, and will set a new one up with you in a conversation.
Your knowledge, your memory
Researches, remembers, stays private
Live web research, your company’s documents, and a memory of your own past conversations, so the tenth conversation is better than the first. Private to you, governed by the business, and never used to train anyone else’s model.
Your Google Ads and Analytics
Runs your marketing numbers
Connect Google Ads and Analytics and ask what matters. Suzie shows spend, clicks, leads, cost per lead, wasted search terms, budget limits and top-performing pages — then explains what changed and what to do next.
The team you don’t have to hire
Meet the marketing team
Three specialists and your own assistant run your marketing end to end — Scout finds the buyers, Oscar opens the conversations, Carol publishes the content, and Suzie works your Google Ads and Analytics with you. All grounded in your brain. Scout, Oscar and Carol work while you sleep; Suzie works when you ask, or on the schedule you give her.
Meet Scout
The Prospector
Scout
- Researches by geography and fit
- Finds the decision-makers worth contacting
- Builds a look-alike buyer profile from every outcome
Knows who’s worth your time.
Meet Oscar
Outreach
Oscar
- Turns Scout’s leads into researched first emails
- Written in your voice, aimed at a call
- Feeds every reply back to Scout
Opens the door.
Meet Carol
Content Creator
Carol
- Writes fully-SEO’d content for your market
- Grounded in your knowledge & market
- Publishes and shares to social
Turns what you know into what ranks.
More on the way
Finance · HR · and the next specialist your business needs
The roster grows with you.
The two who make it easy to run
Run without support tickets. Help without waiting.
You don’t need in-house technical staff to run Widrow. Once your Partner has done the setup and onboarding, when you need day to day assistance your first point of call is Sam in WordPress and Tess on your Tenant Portal. They can not only answers every how-do-question but can see your settings and make changes via a prompt from you. Of course if they can’t help with any platform related issue they will escalate the issue to your Partner – right there from your WordPress or Tenant admin.
Setup Assistant
Meet Sam – Your WordPress Expert
Sam lives in your WordPress admin and knows every plugin setting. Stuck on setup? Just ask.
One the spot WordPress assistant.
Sam Setup Assistant
Tenant Assistant
Meet Tess – Your Tenant Expert
Tess lives in your Tenant Portal and is your all-knowing platform guide. Need help? Ask Tess first — she knows everything about your Tenant settings.
Tess is the user manual that answers back.
Tess Tenant Assistant
Plugged into your world
Connected to the tools you already use.
Digital Employees don’t just answer — they do. Through Composio and Zapier they connect to thousands of business apps, so the email really sends, the CRM really updates and the invoice really goes out — from your accounts, as you.
+ thousands more
Your AI vendor is a setting, not a commitment
Widrow holds no AI account of its own. Every AI service it uses runs on a key your business brings, and that vendor bills you directly at its own prices. Each service is a slot, and you choose who fills it.
| Slot | Choose from today | If you switch |
|---|---|---|
| The AI that thinks and writes | Anthropic (Claude) · OpenAI (GPT), direct or through your own Microsoft Azure OpenAI resource | Every Digital Employee keeps its role, permissions, budgets and knowledge; each one moves to the equivalent model in the new vendor’s family |
| Web research | Tavily · Brave | Nothing else changes |
| Image generation | OpenAI · Google | Nothing else changes |
| Voice in and out | OpenAI · Google | Nothing else changes |
The platform is vendor-agnostic by design: a new vendor is added to the platform, never to your setup. Your company knowledge is vaulted in your own tenancy and never lives with an AI vendor, so a vendor change, a vendor outage or a vendor price rise never touches it.
Checked on this site’s own tenancy: on 31 August 2026 it was switched to an OpenAI key and its customer chat kept answering from the same knowledge base, with no employee reconfigured.
Governance
Nothing happens that you didn’t allow.
The question isn’t whether AI can be trusted. It’s who decides what it may touch. In Widrow that decision belongs to the business — and every one of these is a page in your portal, not a promise in a brochure.
Roles decide the tools
Open a role, tick the tools it may use. Management, Staff, Finance, HR or any role you define. A tool not ticked cannot be called.
Access levels decide the knowledge
Staff, Management and AP access are separate tiers. A staff assistant cannot read management knowledge — it is a different assistant.
Replies wait for you
Email replies are prepared as drafts in your own Drafts folder. Nothing sends without a person pressing send.
Budgets per person
Set a weekly budget for any staff member. At the limit their assistant moves to a cheaper model and says why — it never stops answering.
Every change is versioned
Each publish saves the whole configuration as a numbered version. Compare any two, and roll back to an earlier one.
Exclude anything
Flag a page, post or product out of knowledge and it disappears from answers, citations and the in-chat cart — no resync needed.
Escalation to a human
When a conversation needs a person it hands over, with the lead captured. A customer never hits a dead end.
Connections are logged
You choose which accounts and apps are connected, see what was used, and remove access by disconnecting it.
The short version
A Digital Employee can only use a tool a role was given, can only read the knowledge tier that role allows, spends inside a budget you set, and hands anything it isn’t sure about to a person. Every config change is versioned and reversible. How governance works.
Read the DEF Constitution, version 1.0.
Read the full architecture: How Widrow Works — and Who Controls the AI →
Privacy
Your data stays yours. Your people’s stays theirs.
Most AI products offer you a setting on someone else’s platform. This is a different arrangement: your own tenancy, your own vault, your own AI accounts — and privacy that holds inside your business as well as outside it.
Your AI accounts belong to you
Bring your own keys. The AI vendors bill you directly at their own prices, so you see exactly what your usage costs. We are not a reseller — there is no markup sitting between you and the meter.
Each person’s memory is private — including from the boss
What the assistant learns about a person across their conversations is theirs. No tenant or partner administrator can read or edit it. They can ask it “what do you remember about me?” and tell it to forget something.
Data-subject requests are built in, not a support ticket
A Privacy Requests page lets an admin export everything held for one person as JSON for a GDPR Article 15 request, or erase all of it — memories, threads and summaries — permanently, behind a confirmation.
You choose what it is allowed to know
Any page, post or product can be flagged out of Digital Employee knowledge and it stops being indexed, surfaced, cited or recommended. Knowledge tiers keep management material away from staff-level assistants.
The line that matters to most owners
Your company knowledge is vaulted to your tenancy and used for one thing: grounding your own Digital Employees’ answers. It is never used to train anyone else’s model — not ours, not a vendor’s. Read the privacy detail.
Pricing
One price for the business. No seats.
One person or a thousand use your Digital Employees for the same price. Adding people never changes the bill.
SMALL
AUD $150
(+GST) in Australia · US$119 elsewhere
MEDIUM
AUD $250
(+GST) in Australia · US$199 elsewhere
LARGE
AUD $350
(+GST) in Australia · US$279 elsewhere
ENTERPRISE
On application
talk to your partner
Australian businesses are billed in Australian dollars, plus GST. Everyone else is billed in US dollars. One tier price for the whole business, no seat charges. Each price book is set on its own, never converted from another. Every tier includes the digital brain, the Digital Employee roster, hosting, updates, platform processing and a usage allowance. The tiers differ only in included usage, measured on how much data is stored and processed in your digital brain and how many people work with their personal assistant each day; intelligence runs on your own AI accounts. Your Widrow Approved Partner sizes the tier.
✓ Your AI accounts, paid direct at cost
Bring your own keys. The vendors bill you at their prices — we take no margin on your usage, so the number you see is the real one.
✓ Busy month? Top up, do not change tier
Prepaid blocks of $10, $20, $50 or $100 at face value — $10 buys exactly $10 of usage. No forced upgrades, no surprise overage rates.
✓ Never cut off mid-conversation
If the allowance runs out, background work pauses — but your website chat and every staff assistant keep working. Warnings at 80% and again at 100%.
✓ Beyond the allowance, at list price
Metered at provider list rates with zero markup. Your first month includes a startup bonus on the house.
Ready to see Widrow working in your business? Ask Joe to set up your one-on-one evaluation.
Delivered by a Widrow Approved Partner
Your partner scopes your business and configures Widrow to it, then supports you as it changes. A person who knows your business, not a call centre.
Tell us about your business
Leave your details and your Partner will call you to work out what Widrow would do for you, and what it would cost. No obligation, and a real person — not an automated sequence.
If a Widrow Approved Partner referred you to this site, your enquiry will go to them — your referring Partner.
Widrow is a product of A3REV Software, Golden Beach, Queensland. It runs on the Digital Employee Framework, A3REV’s own platform: the control plane is at defho.ai, and the WordPress connector, def-core, is open source. Partners bring Widrow to their clients and support them; A3REV is itself one of those partners.
Built, not assembled. The Digital Employee Framework has been in build since December 2025 across three codebases. As of 23 September 2026 that is more than 270,000 lines of application code, 200,000 lines of automated tests and 110,000 lines of documentation, across 2,100 merged pull requests. The core platform repositories are private. The WordPress connector, def-core, is open source, and its history, 677 commits and 375 merged pull requests, is on GitHub. These figures are our own measurement from the repositories, not an independent audit.
Widrow is entering commercial rollout. The platform has been proven in production from the start on a3rev.com, A3REV’s own business, which has run every capability as it shipped. This site, widrow.ai, was built in July 2026 as the public face of the platform and is being launched now. General marketing has not started. The first customer implementation, contracted through a Widrow Partner, is being deployed now.
The full platform surface
Everything Widrow does, written out plainly
Most of this page is written for people. This part is the full list, written out plainly. Every capability below is documented in the platform’s own help library as the feature ships — a release cannot go out without the documentation that describes it.
A personal chat subscription and this are not the same category. Those are priced per seat, hold no business-wide memory, take no governed actions, and end at the person holding the login. This is a platform a business administers, with its own accounts and its own rules. For plenty of businesses a chat subscription is genuinely enough; the useful comparison is on that basis rather than feature against feature.
What Widrow is
One business gets a shared AI brain and a team of Digital Employees that do the work inside its own systems.
- Your business has its own private space: your own knowledge, your own settings, your own AI accounts.
- Scoped, set up and supported by a Widrow Approved Partner — not a sign-up form.
- Run day to day from your own portal.
The digital brain — four kinds of memory
Every employee answers from the same grounded brain rather than from a blank chat window.
- Company Knowledge — your documents, pages, products and policies, vaulted and searchable.
- User Memory — what each person has discussed and is working on, private to them.
- Corpus Knowledge — how the platform itself works, so your team can self-serve.
- Market Memory — what the business learns about its market and buyers, building up over time.
The Digital Employee roster
Named specialists, each with its own job and its own limits. The roster grows.
- Joe — sales consultant on your website; answers from your knowledge, qualifies, captures leads.
- Scout — researches prospects by geography and fit, pushes them to the CRM.
- Oscar — drafts first-touch outreach in your voice; you keep control of send.
- Carol — researches, writes and publishes SEO content on a schedule.
- Suzie — a private assistant for each person in the business.
- Tess, Sam and Pip (the partner’s assistant, not part of your team) — the assistants that explain the platform itself.
- AP Clerk and further specialists roll out as they are ready.
Suzie — what each person gets
One private assistant per person, working from the company brain, governed by the business.
- Projects — each with its own notes and instructions; she picks up where you left off.
- Documents — decks, spreadsheets with live formulas, reports and on-brand images, in your own library.
- Artifacts — real built pages, not just text.
- Scheduled work — a morning brief, a weekly report, a market check, delivered on her own clock.
- Inbox triage — a daily digest with replies drafted into your own Drafts folder, never sent without you.
- Memories — you can see them, change them, and tell her to forget something.
- Usage — each person can see what their own work costs.
- Her own connected accounts, a choice of AI model per conversation, voice in, read-aloud, export and sharing.
Where the knowledge comes from
Read from the places your business already keeps things.
- Your website — pages, posts and products, kept in step as you edit them, usually within a minute.
- SharePoint, Google Drive, Dropbox, and files from your own computer.
- Filed into vaults, so a document is reachable only by the people you assign to it.
- A restricted SharePoint file is held out rather than indexed — the source’s own permissions are respected.
- Tick anything out of the knowledge and it stops being used, quoted or recommended.
- Public, staff and management material stay in separate tiers.
Where the employees show up
One brain, several places it appears.
- Chat on your website, styled to your brand, as a button, drawer or full panel.
- A greeting bubble and suggested opening questions; a signed-in customer greeted by name.
- Visitors can attach an image, or speak instead of typing.
- Staff AI for your team, in a browser or installed like an app on a phone.
- A setup assistant inside your WordPress admin.
- Your portal, with an assistant that knows how the platform works.
You decide what they may do
These are switches in your portal, not promises in a brochure.
- Roles decide which tools, skills and connected apps may be used.
- Access levels decide which knowledge a person’s assistant can read.
- Every change you publish is saved as a version — compare any two, roll back to an earlier one.
- Set a weekly budget per person; at the limit their assistant moves to a cheaper model and says why, rather than stopping.
- Anything it cannot handle goes to a human, with the lead captured.
- Connections are logged, and your portal login is protected by two-factor.
Privacy, in detail
Privacy that holds inside the business as well as outside it.
- Your company knowledge is vaulted to your business and never used to train anyone else’s AI.
- What the assistant remembers about a person is private to that person — no admin can read it.
- One click exports everything held for one person as a file, for a GDPR-style request.
- One click erases all of it — memories, conversations and summaries — behind a confirmation.
You are not locked to one AI company
Every part that costs money is your own account, chosen by you, and changeable without leaving Widrow.
- The AI that does the thinking — your own account, and your people can pick the model per conversation.
- Image generation — OpenAI or Google, on your own key.
- Web search — your own search account; staff-only, and metered.
- The app connections — the same: a new connection service can be added as and when you need it.
- All of these keys sit on your own settings page and can be changed at any time.
It works in the tools you already use
Digital Employees do not just answer. The email really sends, the CRM really updates, the invoice really goes out — from your accounts, as you.
- 9,000+ apps — Outlook, Gmail, Teams, Slack, Zoho, HubSpot, Salesforce, Xero, QuickBooks, Shopify, Stripe, Google Drive, OneDrive, Dropbox, Notion, Mailchimp, LinkedIn, Google Ads, and the rest of what your business runs on.
- Connected in a click, for one person or for the whole business.
- Actions that delete or cancel something arrive switched off until you turn them on.
- Every connection is limited by role, logged, and removed the moment you disconnect it.
What it costs
One price for the whole business, plus your own AI usage at cost.
- Small — AUD $150 / month for Australian businesses (+GST) · US$119 / month elsewhere
- Medium — AUD $250 / month for Australian businesses (+GST) · US$199 / month elsewhere
- Large — AUD $350 / month for Australian businesses (+GST) · US$279 / month elsewhere
- Enterprise — on application.
- Australian businesses are billed in Australian dollars, plus GST. Everyone else is billed in US dollars. One tier price for the whole business, no seat charges.
- No per-seat charge — one person or a thousand, the price does not move.
- Your tier pays for processing and storage; intelligence runs on your own AI accounts, paid direct. Past the allowance, processing is metered at provider list rates with nothing added by us.
- Top up $10, $20, $50 or $100 at face value. No forced upgrades.
- Warnings at 80% and 100%; your website chat and staff assistants never stop.
Who looks after you
A person who knows your business, not a support queue.
- Your partner scopes what you need, sets it up, and stays with you as it changes — a 15-point setup your portal tracks.
- Leads from your website are tracked and delivered into your CRM, with notifications.
- Questions your assistant could not answer are collected, and become the next thing written down.
- Every settings panel carries an Ask about this page button — the assistant explains it and makes the change for you, from the conversation.
- Sam does this inside WordPress, Tess in your portal. It is why a business can run this without a systems administrator.